\[jing\] Chinese dual meaning for "calm" and "energy."

This project was a 1-day design challenge created as an exploration of AI creative tools to develop a visual brand.

Winner of the Playbook AI Art Hackathon.

jing is an organic energy drink brand that is an embodiment of movement, currently featuring two deliciously juicy Asian fruit flavors: yuzu and lychee. We found a need in the beverage market for Asian flavors that have organic healthy ingredients that balance fueling energy and maintaining a calm state of mind throughout the day.

This idea was also designed in honor of both Mental Health Awareness Month and AAPI Heritage Month.

Designed with: Midjourney, Dall-E, Figma, Adobe Photoshop, Adobe Lightroom, Procreate