As the client of the American Ad Federation, Tinder’s ask was to transform the perception of the dating app, tailoring it to resonate more effectively with the Gen Z audience.

As the Production Designer, I collaborated across design, media, public relations, creative, and strategy teams to craft the Once in a Swipetime campaign. My contributions were multifaceted, encompassing the creation of digital mockups, editorial layouts, illustrations, as well as the development of a comprehensive pitch plansbook and a presentation slidedeck for the Tinder marketing team.

Placed 1st Regional Competition, 4th Place National Competition NSAC + Specialty Judge Award