Project timeline: January 2021 - May 2021

Role: Marketing Designer

Client: S’well

S’well stands out as a consumer brand celebrated for its innovative stainless steel water bottles. Our objective was to brainstorm and produce fresh advertising and marketing content, specifically crafted to spotlight their teakwood collection. The challenge was to engage the younger demographic through inventive design strategies.

As a designer on the UMA marketing design consulting team, I worked with a team of designers and the marketing team at S’well to leveraged data-driven analysis to forge distinctive, engaging marketing approaches for the teakwood lineup. Given the scarcity of existing creative material for teakwood, our team initiated a comprehensive photoshoot. This effort was aimed at capturing the essence of the products within dynamic, real-life scenarios, altogether enriching our campaign's visual narrative.