Project timeline: September 2021 - June 2022
Role: Design Director
Client: Meta / Oculus
As the client of the American Ad Federation, Meta’s ask was to market the Meta Oculus Quest 2 to the Gen Z audience. This project was created amidst the Oculus to Meta rebrand.
As the Design Director of this project, I spearheaded the art and design direction of the Be There campaign, grounding the overall look and feel of the campaign around the design strategy including the continuous loop, glass visuals, 3D assets, and color gradients. I led a design team of 5 designers to produce design collateral for the campaign, including billboard ads, art installations, immersive ads, digital mockups, pitch plansbook, and slidedeck
Campaign was presented to the Meta Brand Marketing team - special recognition for creative direction.
Placed 1st Regional Competition, 2nd National Semi-finals, 3rd National Competition NSAC
