As the client of the American Ad Federation, Adobe’s ask was to elevate Adobe's visibility, particularly for its Experience Cloud, within the AdTech industry.

As a member of the Public Relations team 878, my collaboration spanned across a talented group of designers, public relations professionals, creatives, and strategists to craft and execute a compelling, data-informed campaign for Adobe. My role was instrumental in conceptualizing and implementing innovative experiential advertising initiatives, notably for high-profile events such as Adweek and the Adobe Summit. Through these initiatives, we aimed to not only amplify Adobe's presence in the AdTech space but also to convey its narrative in a manner that resonates deeply with the audience, leveraging both data and storytelling.